The market for technologies focused on CRM and sales augmentation, execution and automation continues to evolve. Gartner’s 2019 Hype Cycle report educates CIOs and sales leaders on emerging technology and industry context to help “separate hype from the real drivers of a technology’s commercial promise.”
While previous reports highlighted interest in big data and predictive/prescriptive techniques, today’s emerging solutions are more geared towards people-based applications. They focus on how to increase productivity, as well as enhance sales-to-stakeholder engagements.
Gartner’s recent Hype Cycle Report for CRM Technology for 2019 offers vital information for enterprises to sift through the gaggle of technologies to choose the right fit. Technologies and applications reported to be on the rise include:
- Partner Data and Workplace Platforms
Virtual platforms, vendors and partners collaborate across marketing, sales and services through the support of an open network targeting sales that drive revenue.
- IoT for CRM Sales
IoT technology that supports sales processes and functions on behalf of sellers.
- Virtual Digital Sales Assistants
One of the fastest growing segments, these employee-facing digital assistants make sellers better versions of themselves. Tact.ai is the first commercial VDSA to market.
- Conversational Engagement Analytics for Sales
Automating functions that monitor, record and analyze audio conversations to capture relevant, contextual insights with prospects and customers.
- Algorithmic Guided Selling
Predictive and prescriptive machine learning algorithms that manage expected sales actions for managers and users to improve sales effectiveness.
Along with these technologies, two others that appeal to enterprise sales are Voice-Driven Sales Apps and Mobile Sales Productivity Apps. These help ensure field sales not only prioritize face-to-face customer meetings, but they can help automate the CRM administrative work so admin and managers can help track, plan and forecast sales success.