Director at Demandbase on why Salespeople should think of themselves as the CEO of Their Book of Business

Posted by Erika Cruz on Jun 24, 2020 2:16:00 PM
Erika Cruz
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Episode six of the Habits of Highly Effective Salespeople series features Vanessa Willet, Director, Strategic Accounts.

Some of the highlights of this episode include:

- Why salespeople should think of themselves as the CEO of their book of business.
- Why Marketing teams should lean into ABM now.
- How COVID-19 may shift and expand your target list.

“I’ve always considered being in sales as being an independent contributor — that I actually run my own company, and I am the CEO, essentially, of my own book of business.” When she speaks with sales representatives, she tries to impart that mindset, she says. “What they do with their business, how they construct their day, is ultimately up to them.”
Watch the episode here:




Topics: human experience, The Future, Sales during covid-19

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