The market for technologies focused on CRM and sales augmentation, execution and automation continues to evolve. Gartner’s 2019 Hype Cycle report educates CIOs and sales leaders on emerging technology and industry context to help “separate hype from the real drivers of a technology’s commercial promise.”
The recent adoption of voice-powered AI assistants like Siri, Alexa and Cortana are already changing our habits. The market for voice-powered virtual employee assistants is predicted to grow exponentially in the next few years. Gartner believes that by 2023, one out of every four employee interactions will be via voice.
In this post I write about a “Day in the Life” (DITL) storytelling approach we have developed at Tact.ai to help us drive needs discovery, journey mapping, product storytelling and demos.