Erika Cruz

Erika Cruz
Marketing + Sales Experience
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Recent Posts

How Highly Effective Salespeople are Coping with COVID-19

Posted by Erika Cruz on May 12, 2020 3:48:18 PM

Like everyone else, salespeople have seen their work disrupted by the COVID-19 pandemic that has caused workplaces to close their doors and compelled many white-collar workers to work from home, like it or not.

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Topics: human experience, CRM, Sales Friction, The Future, Covid-19, Sales during covid-19

Seeking Best Practices for Selling Through the Coronavirus Crisis

Posted by Erika Cruz on Apr 1, 2020 6:39:00 PM

Suddenly, B2B salespeople accustomed to prizing the in-person meeting with a customer or potential customer above all else are stuck at home. Not only are they being encouraged to “shelter at home” as much as possible during a worldwide pandemic but few of the people they would like to meet with are in the office anyway. Even those places of business that are still open are likely discouraging if not prohibiting visits from non-essential guests.

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Topics: Sales Friction, Covid-19, Sales during covid-19

Tact.ai Makes on The Constellation Research “Best of the Best” ShortList. Again.

Posted by Erika Cruz on Feb 25, 2020 11:00:00 AM

This blog post celebrates that Tact.ai has been chosen for Constellation Research ShortList for Sales Productivity Solutions 3 years in a row!  

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Topics: human experience, Artificial Intelligence, CRM, Sales Friction, Software

Homrun’s Ilana Golen Identifies Top AI in Sales Solutions for the Workplace

Posted by Erika Cruz on Nov 26, 2019 11:00:00 AM
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Topics: Sales Friction

Representation Matters

Posted by Erika Cruz on Jan 23, 2019 6:07:00 PM

In this post, we discuss representation and inclusiveness in the technology industry through the lens of an annual event in San Francisco

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Topics: Software, Diversity, Inclusion

The elephant in the room with Sales

Posted by Erika Cruz on Jan 10, 2019 1:59:00 PM

This post is about one of the biggest sources of friction for sales: CRM.  

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Topics: CRM, Sales Friction

About the Tact.ai #nofriction blog 

Tact.ai was founded with a mission to make enterprise software more human-friendly. In this multi-author blog, we write about how technology can remove daily friction from our lives, share views on AI, and provide occasional product updates. We also do guest posts. 

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